Mr. Demos Parneros is an accomplished C-level executive with extensive experience at Fortune-listed companies including Barnes & Noble, Staples, and Macy’s.
Demos Parneros
Demos Parneros is a retail and e-Commerce executive with more than 35 years of strategic leadership experience developed at Fortune 100 and 500 companies. A former CEO of Barnes & Noble and past President of Staples’s North American retail and e-commerce businesses, his strengths are corporate restructuring, turnarounds, revenue and profit growth, acquisitions, business expansion, and digital transformations.
Retail & E-Commerce Expert
As a member of the Staples Executive Committee, Demos led development on all enterprise short term and 3 to 5-year strategic plans, as well as retail/e-commerce transformation plan to include: building flexible, higher profit store formats; creating new services through internal innovation and acquisitions; launching new categories, and investing in novel marketing, merchandising, and customer service programs.
As a skilled and strategic leader, Demos integrated the retail and e-commerce groups into a powerful Omni organization. He directed “Centers of Excellence” to support all business units in the areas of e-commerce, Merchandising, Services, and Real Estate, and drove numerous cost-cutting initiatives. Demos has a deep experience with Wall Street analyst communications; personally handling media events; and establishing mutually productive, top to top relationships with vendor partners.
Advisory Board Member
Demos has worked for a long time serving as Management and Operations consultant for clients in retail, e-commerce, consumer products & services. His position as Advisory Board Member or Advisor in great companies as CityPark Investment, Wealthramp, Target 100, or Bitreel demonstrates his experience in consistently driving growth and improving profitability while fostering a strong and caring customer and associate culture.
Expertise
- Business Strategy
- Senior Leadership Development
- Operations Management
- Negotiations
- Growth & Expansion Planning
- Merchandising & Marketing Leadership
- P&L Management $1B+
- B2B & B2C
- e-Commerce
- Inventory Management
- Turnarounds & Start-ups
- Supply Chain
- Financial & Competitive Analysis
- Sales Operations
- Business Intelligence
- Key Account Management
- Multi-Location Store Management
- New Business Development
- National & Regional Management
- Board Experience
Demos Parneros is a seasoned Board member bringing deep experience with Wall Street analyst and investor community.
CityPark Investments is an investment fund focused on socially responsible, early-stage startups in the retail and e-commerce space.


